| Search Engine Submission Articles (updated Frequently)
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| Search Engine Submission - What To Look For When Selecting An Australian SEO Company |
| By: Steve Szasz |
Every business owner I've met has been encouraged at some point
to invest in a website; often convinced with hype that if their
business didn't have a website then they might as well pack
their bags and retire to the social security queue.
Hype aside, this statement is basically true. Certainly, any
business deemed suitable for online marketing will miss out on a
flood of new business without the incorporation of a thorough
online marketing strategy.
In accepting this, you may choose to have a new website
developed with all the bangs and whistles. But beware; unless
your site can be found amongst the millions of web pages now
shown on the Internet, your time and resources have been wasted.
That's why a Search Engine Optimiser is essential in maximising
your chances of online success. Search Engine Optimisation in
it's simplest form is the practice of fine tuning your website
to achieve the highest possible position in the search results
when a person searches for information using a search engine.
In this article I will highlight the does and don'ts of
selecting a credible and effective SEO company. There are a
number of points to be considered when making this decision.
Including:
Q. How can I judge if the SEO Company will produce what they say?
A. In answering this question, be aware of the following when
either talking to them or reading their sales pitches.
1. No reputable SEO company will submit your website to more
than 30 odd major search engines and indexes. These major search
engines and directories feed their search results to the million
or so other so called "search engines". Submissions to a greater
number is quite unnecessary and a certain indicator of a lack of
professionalism.
2. Be wary of any claim that your site will be submitted to
thousands of search engines. It is more than likely that these
submissions will be made to what we call FFA websites. These are
not search engines at all, but rather a kind of link exchange
website. As a result, your email server may be flooded by huge
amounts of unwanted email. In short, stay well away from any SEO
making such claims.
3. Ask any prospective SEO to detail the successes they have had
with their previous clients submissions. In being aware of these
successes, your confidence in the ability of the SEO to maximise
your website effectiveness will increase.
Q. How can I know if these website submissions are genuinely
being done?
A. Unfortunately, in reality, you can't. Be certain to ask for a
list of search engines and directories where submissions will or
have been made. Any reputable SEO company will supply you with a
written monthly report highlighting the search engines to which
your site has been submitted, the submission dates and progress
of your website rankings. If, after 3 months, your website
ranking hasn't improved then it is more than likely that
optimisation isn't occurring and even doubtful whether the
promised website submissions have even been made.
Q. How long before I can reasonably expect my search engine
ranking to improve?
A. Usually, as a rule of thumb most of the major search engines
will take up to 3 - 4 months before they will index your
website. This is not always the case. Recently, I submitted my
website to the Google Directory and indexation occurred the same
day. The waiting time for indexation is unpredictable, but be
prepared to allow 3-4 months.
Q. Will my SEO Company notify me when a search engine has added
me to their index?
A. Yes. You should be notified within days of your website being
indexed and at the very least at the end of each month.
Q. How will my SEO company optimise my website for submission to
the search engines and Directories?
A. Basically, a good SEO will make your website as search engine
friendly as possible. This will involve changing the text and
html code behind your website. Simply, when the search engine
robot enters your website it finds it very easy to determine
what your website is about. The correct keywords and meta tags
will have been placed within your site, to ensure that the robot
is able to collect and pass off information with speed and
accuracy. This results in a much improved rank for your site;
higher than would ever have been achieved without optimisation.
Your SEO will also optimise each page differently so that the
robot will include more than one page in the search engine. For
example, if the robot comes to your homepage and it has been
optimised and your primary message and keywords on that page
were for new tyres then you would hope that when someone uses a
keyword search for "new tyres", your website would be within the
first 30 results. But on the other hand, another page of your
website may be about wheel alignments. You would certainly hope
that another searcher using a search phrase "wheel aligners"
would get results pointing to that relevant wheel alignment page.
Your website success is completely determined by effective
search engine optimisation . It is pointless investing time and
resources developing a website without consideration to how your
prospective clients will find you. It is no different to burning
$50 notes.
I hope you have found this short article useful and that I have
helped you decide on a great SEO company. Of course, there are
many more things to watch out for; but you are now aware of the
main ones. Keep them in mind and you will get the results you
are after.
About the author:
Steve Szasz is an Australian renowned SEO and expert in the
field of Marketing of Australian websites. Visit Steve's website
WebSeo+Plus for resources
and tools to market your website successfully in Australia
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| Keywords: 'search engine submission' engine optimisation, search engines, search engine optimisation, major search engines, engines and directories, engines, 'search engine submission', engines, search engine, engine |
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